TOYOTA Pakistan Goes Beyond!
TOYOTA FORTUNER LAUNCH
The new Toyota Fortuner Launched in the most spectacular way Pakistan's leading company in 3D Projection Mapping made it an exhilarating and unforgettable event.
3Di ( www.3dillumination.com ) revealed the theme of the year for IMC and later the new Toyota Fortuner model for the year 2017 was revealed. Toyota marked itself as the first automobile company to employ 3D Projection Mapping technology to reveal its vehicle and we were honored to cater.
INDUS MOTOR COMPANY - THEME 2016
The theme of the year is to innovate, to strive to be better, to exceed expectations, it is to create an experience so aesthetically immersive and perfect that it cannot be paralleled. We are proud to announce that we have been commissioned by the prestigious Indus Motor Company to do just that. To go beyond The theme for Indus Motor company was revealed in the more captivating way possible. From design aesthetic to their goals, they employed 3Di team (www.3dillumination.com) to create the most extraordinary experience to introduce the world to their mission of 2017 - Going beyond. Every part of the process was executed in harmony while the audience, including foreign dignitaries, sat spellbound by the seamless presentation 3Di team had worked tirelessly to deliver.
WHAT IS 3D PROJECTION MAPPING
3D Projection mapping is relatively a new technology in Pakistan. General audiences are not aware of the details of 3D Video mapping or 3d projection mapping. Projection Mapping uses everyday video projectors, but instead of projecting on a flat screen, light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. In case of Toyota Fortuner launch, arches on the stage and an actual TOYOTA Fortuner can be seen.
Another case study in Pakistan at the moment is a TVC by Pepsi which has created a buzz word over social media. Pepsi Tvc having the cricket star Shoaib Malik has been blended in with effects giving the feel of 3d projection mapped surroundings. #Pinballcricket #Pepsi #Shoaibmalik can been seen surfacing social media now a days.
3Di being the pioneer in 3D Projection mapping has produced various stunning events which can be seen in the Projects tab on this website.
3D Projection Mapping blended with Cricket is not something new. Packistan Super League PSL launch in 2015 used 3D Projection Mapping show. PSL logo was revealed by 3Di at Expo center in Lahore at PSL Launch event.